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Could anyone tell me about the role of MBA guy in marketing or business development dept in software industry?

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Could anyone tell me about the role of MBA guy in marketing or business development dept in software industry?

Hi friends! I’m pursuing my final MBA (Marketing). as of my course I’m supposed to do my final year project. I’m interested in software marketing. I’m confused that without a computer science background can i get a project in IT sector. And is there any possibility to be get placed in the industry where I do my project?

asked Dec 18, 2012 in Technology by Bobby Cleary Hot Users (120 points)
    

1 Answer

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You can do a software marketing career and excel on it even without a solid computer science background. However, somehow you will be expected to have some It knowledge. I may say that IT Marketing could be a nice course for you or any other equivalent or related courses. Some of these courses could be Outsourcing and IT Based Business, Technology Strategy Consulting and a lot more. You can be an effective marketing person if you have a good grasp of the IT industry. You can offer much better digital marketing solutions if you know the ins and out of the software or IT industry.

answered Dec 18, 2012 by Janie Aird Hot Users (140 points)

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